About Us

Hey! My name is Dawn, and it’s great to meet you and welcome you to Simply Country Chic Boutique!

I’m the founder and head buyer for the store. I was born and raised in New Jersey, but I consider myself only half Yankee since my daddy was from North Carolina (my husband Jay is all Yankee!). 

I grew up listening to country music, riding horses, and yes, I even did professional rodeo. I also grew up on the Jersey Shore, which really wasn’t like they made it out to be on TV. This upbringing has led to my unique sense of style, which really is North meets South. I love some denim jeans, give me cute, comfortable tops that I can dress up or dress down, and I’m in love!

I’ve suffered from depression my entire life, and for me, fashion has always been an outlet for it. I totally understand how clothing makes us feel. A little shopping therapy goes a long way towards this - in moderation, of course! A new outfit can always pick up your spirits and change your mood! 

Our mission at Simply Country Chic is to help you look great no matter what you have going on in your life. We want you to feel right at home here in the store and online. Our goal is to provide you with a unique, personalized, and tailored shopping experience filled with generosity, kindness, and of course, an everlasting friendship!

Most days, you’ll find me at the store, and occasionally you might spot my husband, Jay, and daughter, Payton helping me out. I personally handpick everything that comes into the store for you, my lovely Chic’s, so I hope you enjoy what we have both in the store and online.

Happy shopping!
xoxo, Dawn